1. Purpose
This policy governs how Murzo Group communicates publicly about insect-related activities, products, research, and systems.
Its objectives are to:
- Prevent misleading or unsubstantiated claims
- Protect Murzo Group from regulatory, legal, and reputational risk
- Ensure consistency between technical reality and public messaging
- Control use of sustainability, welfare, and safety language
2. Scope
This policy applies to:
- Marketing materials
- Websites and social media
- Press releases and interviews
- Investor and partner communications
- Conferences, publications, and presentations
3. General Communications Principles
Murzo Group’s public communications must be:
- Accurate and supportable
- Proportionate and non-exaggerated
- Consistent with regulatory status
- Reviewed where appropriate
Silence or restraint may be preferable to speculative claims.
4. Prohibited or Restricted Claims
Murzo Group does not endorse claims that:
- Imply regulatory approval where none exists
- Guarantee safety, sustainability, or environmental benefit
- Describe products as “carbon neutral”, “eco-friendly”, or “zero impact” without certification
- Present insects as universally superior or risk-free
- Misrepresent authorisation status under novel foods law
5. Sustainability & Welfare Language
Where sustainability or welfare is referenced:
- Language must be general and principle-based
- No performance metrics or outcomes are guaranteed
- No claims of legal compliance beyond verified facts
6. Scientific & Technical Statements
Research or technical statements must:
- Avoid over-generalisation
- Distinguish research from commercial reality
- Avoid presenting hypotheses as conclusions
7. Use of Murzo Group Name & Reputation
Third parties must not:
- Use Murzo Group’s name to imply endorsement
- Attribute statements to Murzo Group without approval
- Represent Murzo Group positions inaccurately
Murzo Group reserves the right to require correction or removal of misstatements.
8. Media & Press Engagement
Media engagement may be:
- Centralised or restricted
- Subject to prior approval
- Declined without explanation
Murzo Group does not comment on regulatory matters unless required.
9. Legal Position & Limitations
This policy does not create rights for third parties, does not guarantee regulatory acceptance of statements, and does not limit Murzo Group’s right to revise or withdraw statements.
Nothing in this policy excludes liability that cannot be lawfully excluded.
Commitment Statement
Murzo Group is committed to responsible, accurate, and disciplined communication regarding insect-related activities. By maintaining careful control over public claims, we seek to support trust, compliance, and long-term credibility.
